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Date: 21 February 2023 4 dk. Reading Time
Ogün Nergizal Founder & General Coordinator
Ogün Nergizal

5 Reasons for Your Brand to Have a Blog

A successful brand is one that can be easily and accurately understood by the consumer and then influence the consumer. There are many ways for this. For example, you can increase interaction and customer loyalty with a beautifully created brand story and “storytelling” (internal linking) or a carefully prepared blog. In this article; we will talk about the benefits of having a blog for your brand to your brand. 

Blogs can provide many benefits for both your customers and your company. One of the most cost-effective ways to reach your target audience is through blog posts. It is also one of the simplest ways to get discovered through social media and promote your business online. With each new blog post, you have created a content that your readers can share on Instagram, Twitter, Facebook and similar channels. In this way, you can reach new readers that your company has not encountered before. 

Having a blog for your brand provides a strong foundation for your marketing, as well as creating a community with people who have similar thoughts to yours. As a brand owner, you should always be on top of trends and adapt to the constantly changing marketing environment. The way to get involved in this, of course, is through blogging. Whether your brand is online or a local business, it is necessary to have a blog. Here are the reasons why your brand needs a blog;

1.Increases Visitor Traffic to Your Site

A study has proven that businesses that have blogs receive 55% more website traffic than those that do not. While some of your blog traffic will be generated by your existing customers, some of it will be generated by your new customers. For example, after a social media user does research on the internet to eliminate the question marks about writing a blog post, they may come across a blog post that you have written. In this way, perhaps you will include a reader in your audience who will never hear about you otherwise, who will never be aware of your brand.

2.It Helps to Strengthen Your Presence on Social Media and in the Minds of Your Customers

If you announce the new blog content and share the link of the website where the article is published with your followers, both the bond between you and your followers and your presence on social media will be strengthened. Dec. It will also help your existing customers stay in touch with your brand. As a result of a research conducted; One of the top 5 reasons why people follow brands on social media is that they have interesting content. In other words, it is necessary that your blog posts are entertaining and interesting as well as informative.

3.It Helps You to Build Trust with Your Customers

You can use your blog as a platform to address the common concerns and questions you hear from your customers. When you blog about issues that are important to your customers, you show that you really care about them, you make your readers trust you and establish intimacy with you. In this way, their motivation to buy your products or services increases. Because people are more likely to shop from a brand they trust and see as close to them than from other brands.

 

4.It Helps You to Create Potential Customers

Thanks to blog posts, by promoting your industry and the general products and services provided by your brand, you put your name in front of customers who need your product and are thinking of buying it. As a result of the research conducted, it has been found that brands that use blogs get 67% more potential customers than those that do not. In addition, researchers say that the most effective method of creating demand for raising awareness and attracting customers is blog posts. When asked to buy a product, the first thing most people do is do web searches so that they can have more information about the product. In addition, it is quite common to visit and review blogs and forums. Seeing a blog post about the product/service you want to buy both gives your potential customers confidence and encourages them to buy. As you can see, blog posts are very important for creating potential customers.

5.Protects Your Marketing Strategy and Structures Your Relevant Content

Promoting a service or product is not an easy task. Especially if you are in an industry where competition is high. At this point, the blog will take you a few steps further. It helps you to represent your brand in the media and attracts the attention of your target audience and promotes your company. The most important thing at this stage will be the quality of your writings. You can ensure the continuity of your brand thanks to a well-written and frequently updated blog that addresses important issues that affect your relevant industry and customers and are of close concern.

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