Frequently Asked Questions

Nera operates as an extension of brands’ marketing departments—a digital-first, systematic agency structure that adapts to specific needs.

From digital marketing and brand positioning to creative production and advertising management, we design and manage all processes in alignment with the requirements of the digital ecosystem.

Yes. In addition to our expertise in international marketing and deep understanding of cultural dynamics across different markets, we prepare brands for global expansion through our global operations managed via our Estonia office.

Our Estonia office serves as a strategic hub for brands aiming to enter global markets—particularly Europe. Through this structure, we plan and manage every step, from brand positioning and content language to platform selection and advertising strategies, in line with global market requirements.

Our team works closely with you to build a strong brand perception, increase engagement, and achieve sustainable growth.

Social media management is the process of building and maintaining a strong, consistent, and sustainable digital presence for a brand across social media channels through strategic management.

This process includes developing a brand-specific social media strategy, content creation and planning, managing follower engagement, designing advertising and campaign structures, and analyzing performance data. The goal is not just visibility, but creating meaningful connections with the target audience and achieving measurable digital results.

Yes. We provide global social media management and digital marketing services. By considering user behavior and cultural dynamics across different countries, we develop customized global strategies for each brand.

Depending on your brand’s target audience and communication strategy, we offer services across all major social media platforms, including Instagram, Facebook, LinkedIn, TikTok, X (Twitter), YouTube, and Pinterest. Platform selection is based not on popularity, but on identifying the most effective touchpoints for your brand.

Social media crisis management is the strategic, controlled, and timely handling of negative comments, complaints, or situations that may pose a reputational risk for a brand on social media platforms.

An effective crisis management process begins with identifying potential risks in advance and establishing a clear communication plan. During a crisis, delivering the right message, with the right tone, as quickly as possible is critical. This includes professionally addressing complaints, responding constructively to criticism, and preventing the spread of negative perception.

Successful social media crisis management aims not only to resolve the issue at hand, but also to protect brand trust and strengthen long-term reputation.

We transfer the experience gained in Türkiye to global markets and, through our Estonia office, actively manage projects primarily across Europe, as well as North America and Central Asia. For each region, we create content, advertising, and communication strategies aligned with local market dynamics.

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