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Date: 21 February 2023 3 dk. Reading Time
Ogün Nergizal Founder & General Coordinator
Ogün Nergizal

When Is the Best Time to Share on Social Media?

The power and importance of social media is too much to underestimate. The biggest role in a brand's growth journey is now played by social media. So is it enough for social media to produce only creative and different content? Or why are some of the businesses on social media still counting in place? 

Instagram has many features and opportunities that it offers. At this point, what you need to do is learn how to use them effectively. As well as creating creative and different content, it is also very important that you can deliver them to your target audience. If you can't give the message you want to give when your target audience is active, this will cause you to get unsuccessful results and slow down your growth. 

Posting your content while your followers are online is one of the simplest ways to improve your organic reach, and at the same time, it is the greatest convenience that comes from working with both Facebook and Instagram algorithms. Thanks to Facebook and Instagram, by predicting when your followers will be active, you can maximize the chances that your content will reach them and connect with them. 

In traditional media, all brands have a “prime time” in which they want to advertise. This time December refers to the time when they can reach the largest target audience and is known as the “golden hours”. Unfortunately, there is no standard “best time” on social media. This means that the best time to post on social media is different for each platform and each brand. You have to create the best time for your brand by yourself. Although it may seem difficult when expressed in this way, it is actually quite simple to do this when you use the right tools. 



Look at Your Old Posts That Have Performed The Best 

Prepare your content to match your social media performance goals. When it comes time to decide when to publish this content, we recommend that you review and evaluate the analytics that social networks offer you. 

The first step is to take a look at your analytics tools or social media reports and focus on your more successful posts. You can tell from three data that a post has been successful. 

  • Awareness (i.e. posts with high impressions) 
  • Participation (i.e. posts that earn impressive participation rates) 
  • Sales/Traffic (i.e. posts that attract a lot of clicks)

Then, look at what time of the day or week you have published successful content and what kind of feedback you have received.

Check Out The Competition

Check out your competitors' posts to see what they're up to. Do a social competitive analysis on their high-performing posts and see what patterns emerge or reverse the strategies of your competitors. Whether you learn tactics worth imitating or identify some pitfalls to avoid, this will be to your advantage. 

Test It and Continue to Monitor the Changes

After following every step up to this stage and sharing your post, you may still not have gotten the result you hoped for. By testing at this point, you will settle on the best one for yourself over time. After a while, when you install your own system, you will see how fast and successful the return will be. The one thing you should not skip is that social media is always volatile, so you should also always be open to innovation and testing yourself. 

Social media and the people who use it are changing all the time. For example, the transition to the remote working model during 2020 led to more frequent use of social media. If your target audience is changing, your strategy should also change. The important thing is to be able to think about time as an important but variable factor while continuing to implement your social media planning strategy. 


As a result, there is no best time to share posts on social media. The best time for your brand is as unique as your audience and differs for each channel. But creating your posting schedule with the right data can provide real results and increase your social media ROI.

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