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Date: 21 February 2023 2 dk. Reading Time
Ogün Nergizal Founder & General Coordinator
Ogün Nergizal

What is Viral Marketing?

Viral marketing makes it easier for your message to spread Decently among the masses and increases its impact. Especially nowadays, with the influence of social media, a message can reach a lot of people and go viral in a short time. Viral marketing is basically ”advertising a product or service by word of mouth".

Viral marketing was announced to the world by Steve Jurvetson and Tim Draper in 1997. Due to the fact that it is a very new type of marketing, different definitions have been developed by experts in the literature. At this point if other widely used for viral marketing definition “web sites, mobile applications, social media, marketing messages or users via another website, mobile application, Social Media Marketing Method to be delivered to the user based on the application or a third party. As the two main features of viral marketing, we can count its growth in a short period of time and its use of social networks.

How is Viral Marketing Done?

Although viral content usually appears as a video, it can also be done via e-mail. The main goal here is to create a content that will attract people's interest and encourage them to share it with others, which is provided by the ideas, messages and songs in the ad. Viral marketing can work in two ways:

Through User Sharing: The first is usually done on video sharing platforms when a user shares a video praising a product or brand. Such videos become quite interesting and convincing on the target audience, and then they can be purchased by the company.

Through Company Sharing: Secondly, it is done through the campaign work done by the company itself. If necessary, you can hire a professional team for advertising. But the important point here is that the film looks like an amateur shot. This is the purpose of viral marketing.

Things to Consider When Doing Viral Marketing:

- Give clear messages

- Know your target audience

- Find the most effective channel

- Give people confidence

There are three main elements of Viral Marketing:

Dissemination Motivator: One of the biggest goals of the study of viral marketing is the correct dissemination of advertising. At this point, you need to choose the right person who is designated as the dissemination motivator, so that he fully understands the product and what he needs to do.

Receiving Motivator: Another important step after determining the dissemination motivator is to ensure that consumers receive the message. The communication skill of the dissemination motivator is very important to understand why people should listen to this and to enable them to take action. At the same time, you should also determine the content of the message in accordance with the target audience.

Propagation Medium: Another important element is the propagation medium. Here it is very important that you choose the environment that will be directly accessible to the target audience and carry the messages in the most accurate and understandable way. Viral marketing studies have the potential to spread Decently among people with similar interests, family, friends and business groups. If you design the viral marketing process by finding the right strategy and paying attention to these three elements, you can achieve the most effective returns at a much lower cost than other marketing methods.

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