Localization is the process of adapting a product or service to a specific culture or market. This includes translating the product or service into the local language, but it also goes beyond that. It also involves adapting the product or service to the local customs, traditions, and expectations.
There are a number of best practices for localization. These include:
Do your research. Before you start localizing your product or service, you need to do your research and understand the local culture and market. This includes understanding the local language, customs, traditions, and expectations.
Use native speakers. When you're localizing your product or service, it's important to use native speakers to translate and adapt your content. This will ensure that your content is accurate and culturally appropriate.
Be consistent. Once you've localized your product or service, it's important to be consistent across all channels. This means using the same language, terminology, and imagery across your website, marketing materials, and customer support.
Track your results. Once you've launched your localized campaign, it's important to track your results. This will help you determine whether your campaign is successful and identify areas where you can improve.
There are a number of examples of successful localization campaigns. Here are a few:
Ikea. Ikea is a global furniture retailer that has successfully localized its marketing campaigns in different countries. For example, in China, Ikea adapted its website to the Chinese language and used Chinese cultural references in its marketing materials.
H&M. H&M is a fashion retailer that has successfully localized its recycling campaign in different countries. For example, in Japan, H&M partnered with a local recycling company to collect and recycle used clothing.
KFC. KFC is a fast food chain that has successfully localized its Groups Meals campaign in different countries. For example, in India, KFC adapted its campaign to feature local dishes and flavors.
Localization is an important part of any global marketing strategy. By following the best practices outlined in this article, you can create successful localization campaigns that connect with your target audience in a meaningful way.
See what can you improve with our free marketing analysis and find out what actions you should take.Get Your Free Marketing Report
Would you like to subscribe to our e-mail newsletter to learn about sectoral developments, marketing ideas and social media innovations regularly every month? Don't forget to check your newsletter membership for ideas that will add value to your brand!