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Date: 21 February 2023 2 dk. Reading Time
Ogün Nergizal Founder & General Coordinator
Ogün Nergizal

Tiktok User Guide for Your Brand

Although it seems that your number of followers makes you visible on TikTok, in fact, the main factor that makes it possible is your interaction rate. So how do you increase your engagement rate on TikTok?

Time is ticking on TikTok!

Now times are changing rapidly and it is much easier to keep up with it thanks to the internet. With the rapidly advancing technology, the advertising understanding of brands is also changing. Let's take a look at TikTok together, one of the most powerful applications of social media for your brand!

Why TikTok?

With the rapid spread of the Internet all over the world according to each user profile, it is now much easier to advertise your brand. The TikTok app can be downloaded for free for both Android and IOS users in seconds. The point that distinguishes it from the others is that you can filter short short videos according to your own interests with the hashtags, stickers, special effects and music you want.

With the development of the Internet and the use of social media by a lot of people, there has also been a rapid change in traditional advertising methods. While it used to be necessary to use much higher budgets to increase brand awareness, nowadays it is much easier to reach more audiences on social media such as TikTok via the Internet.

TikTok, which has reached about 690 million users worldwide, has now started to be used not only by individuals, but also by brands. In this way, although the awareness of the companies increases, they provide better advertising and higher revenue.

Short video, more messages

with the possibility of a short video of 15 seconds, you can advertise your brand without boring the audience. Especially in this medium, where young people are much more active, you can increase the awareness of your company more.

 

Stay on the agenda, don't forget!

The frequently changing agenda provides the opportunity to produce more content. What should I share today? His thinking is no longer as difficult as it used to be. A new emerging trend, a song, maybe even emoji, makes it easier for you to create new content. You can keep your brand at the forefront with a song that comes out today, or you can increase your awareness more with the hashtag of a new trending word. All you have to do is follow the agenda!

Success on TikTok

For the recognition of your brand, you can also keep up with the agenda by keeping up with the rapidly changing languages and entertainment understanding of young people, especially by moving your visibility to the front rows with funny short videos.

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