This question has been one of the most frequently asked questions almost since the existence of advertising. Is there good advertising or bad advertising? What is good and bad advertising, if any?
In this article, we will search for the answers to these questions together!
Advertising is a very important element for the future and growth of the brand. It is one of the basic tools that allows the target audience to have an emotion about the brand and mobilizes them to buy. It is one of the most important rings of marketing. For this reason, it is quite difficult to make a general judgment.
Although we know that there are many different opinions on this issue, it is possible to say that bad advertising definitely exists.
Bad advertising for a small brand seems to provide great returns in the short term. But it takes a lot out of the brand in the long run. Because a small brand has less catchiness than a big brand.
The good thing is that there is always a chance to recover the situation and make a fresh start.
Big brands, on the other hand, should be more careful in this case, stay away from ways that will lose the image they have already gained. The publication of an advertisement that will harm their image will lead to a more difficult and costly way of returning.
Judging an ad by saying it's bad is actually quite a difficult process. Because the advertising process is long and complicated. This is a long journey that the advertising agency and the brand are on together. But no matter what, there are some basic principles that allow us to distinguish between bad advertising and good advertising.
Now, in the light of all these notes, you now know what good and bad advertising is like!
You, too, can improve your company with good advertising efforts, make your name heard and earn much more revenue.
See what can you improve with our free marketing analysis and find out what actions you should take.Get Your Free Marketing Report
Would you like to subscribe to our e-mail newsletter to learn about sectoral developments, marketing ideas and social media innovations regularly every month? Don't forget to check your newsletter membership for ideas that will add value to your brand!