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Date: 21 February 2023 2 dk. Reading Time
Ogün Nergizal Founder & General Coordinator
Ogün Nergizal

There’s no such thing as bad publicity, is there?

This question has been one of the most frequently asked questions almost since the existence of advertising. Is there good advertising or bad advertising? What is good and bad advertising, if any?

In this article, we will search for the answers to these questions together!

Advertising is a very important element for the future and growth of the brand. It is one of the basic tools that allows the target audience to have an emotion about the brand and mobilizes them to buy. It is one of the most important rings of marketing. For this reason, it is quite difficult to make a general judgment.

Although we know that there are many different opinions on this issue, it is possible to say that bad advertising definitely exists. 

So what is the impact of a bad advertisement on small and large brands?

Bad advertising for a small brand seems to provide great returns in the short term. But it takes a lot out of the brand in the long run. Because a small brand has less catchiness than a big brand. 

The good thing is that there is always a chance to recover the situation and make a fresh start. 

Big brands, on the other hand, should be more careful in this case, stay away from ways that will lose the image they have already gained. The publication of an advertisement that will harm their image will lead to a more difficult and costly way of returning. 

So, how about bad advertising? 

Judging an ad by saying it's bad is actually quite a difficult process. Because the advertising process is long and complicated. This is a long journey that the advertising agency and the brand are on together. But no matter what, there are some basic principles that allow us to distinguish between bad advertising and good advertising. 

These;

  • Advertisements must comply with the applicable law and general morality.
  • Every advertisement should be prepared according to the “honest competition principles” accepted in business life and public opinion within the awareness of economic and social responsibility. 
  • Advertisements should not contain descriptions about applications and situations that do not comply with safety rules and may pose a danger to human safety.
  • Ads should be prepared taking into account the perception level of the average advertising viewer and the possible impact that the ad will have on the consumer.
  • Advertisements should not be made in a way that damages human dignity. 
  • Advertisements should not be made in a way that undermines personal rights. 
  • Ads may not show anyone's private or social life without prior permission. No one's private property should be displayed in such a way as to create a “personal approval effect” without prior permission.
  • Advertisements may not be disruptive to public order; may not contain elements that lead to, condone, encourage or support violent acts; and may not encourage illegal or reprehensible behavior. 
  • Advertisements may not be based on discrimination based on language, religion, race, sect, philosophical thought and gender, may not support or exploit discrimination.

Now, in the light of all these notes, you now know what good and bad advertising is like!

You, too, can improve your company with good advertising efforts, make your name heard and earn much more revenue.

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