Netflix is a successful brand that everyone knows and uses in some way, so what are the secrets that make its marketing strategy so successful?
Netflix is a global brand that people of all ages know. It has been taking a leading position in its sector by a Deceleration for a very long time. He has a big place in everyone's life, especially young people. As the biggest proof of this, we can show that even on movie review sites, one of the biggest scales now is whether that movie is available on Netflix. Now people have to watch a movie to say, "Is it on Netflix?” they are asking the question. So what do you think lies behind this success?
Of course, there lies a powerful marketing strategy. Netflix owes its greatest success to its strong marketing strategy. So what are these strategy secrets?
The reason why Netflix is successful in its marketing strategy lies in the quality of the product it offers. Although there is an audience that criticizes some issues, even they admit that the service offered by Netflix is very superior to its competitors. As a result, they have a solid and uncompetitive product in marketing, which brings success easily
Netflix comes across as a successful brand that has performed the target audience analysis perfectly and created its content perfectly in this direction. The vast majority of its target audience is made up of young people, and Netflix knows how to use this very well. How? While all brands use a corporate and official language, Netflix becomes the closest friend of its target audience. He constantly interacts with them and speaks in a language that they will understand. In this way, it establishes a bond with its target audience that will not be broken easily.
He uses trends and current life very well, and he follows a very successful way of feeding this into his own humor through the series and films he presents. It keeps the interaction between its followers constantly fresh and thus strengthens its relationships and protects its brand reputation Decently. When announcing a newly released production, he even makes fun of his own productions when it comes time. This allows it to Decouple among its competitors and catch up with young people faster.
At the beginning of the content that provides the greatest benefit for Netflix, there are series / movie suggestions that users create on channels such as Youtube. This both supports Netflix's brand awareness and increases product promotion, and in doing so, it does not become a fee spent by Netflix. Apart from these, Netflix, which often includes surveys and questions-answers in the stories it shares from its Instagram account, thus reminds us again of the series and movies in its structure; and clearly shows the users' likes to its followers.
An omnichannel marketing strategy means aiming to interact with existing customers in any way possible, directly or indirectly.
In an episode of the "Black Mirror" series, a fictional world had been created in which people voted for each other through an app. Netflix is not satisfied with the existing channels, so it is turning this application into a reality to improve the user experience. Thanks to this unusual strategy, Netflix has taken the user experience to a whole new level. Therefore, it aims to create deeper connections with more users that traditional marketing channels cannot achieve. Thus, as the number of users increases, Netflix continues to gain reputation and remind its customers.
Guerrilla marketing is a marketing method that strategically goes beyond traditional marketing methods and surprises the target audience; its ability to increase catchiness and brand awareness is quite high. Netflix, which uses this method extensively in the countries where it has just entered the Sunday, has also signed quite successful examples in Turkey.
See what can you improve with our free marketing analysis and find out what actions you should take.Get Your Free Marketing Report
Would you like to subscribe to our e-mail newsletter to learn about sectoral developments, marketing ideas and social media innovations regularly every month? Don't forget to check your newsletter membership for ideas that will add value to your brand!