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Date: 21 February 2023 2 dk. Reading Time
Ogün Nergizal Founder & General Coordinator
Ogün Nergizal

The Importance of Email Marketing for SMEs

If you are aiming to transfer your marketing budget to the right digital marketing channel, e-mail marketing is one of the most correct channels for you. Although small or emerging brands are just getting acquainted with e-mail marketing, it is important to know that e-mail marketing is a tool that makes marketing efforts effective for SMEs.

Email marketing has many positive benefits, but you will only get fruitful results if it is used correctly. The reason for this is that people are sharing their data for almost every brand or platform in some way today, and therefore their mailing lists are too full. At this point, it is important that you can stand out from other emails and show your brand. 

Before you stand out from other emails, you should Decipher why email marketing will be more beneficial for your brand. In this article, we will talk about the benefits of e-mail marketing for SMEs. 

  1. Low-Cost 
  2. Offering Goal-Oriented Communication 
  3. Easy to Measure 
  4. Providing Brand Awareness

1.Low-Cost

One of the biggest benefits of email marketing is that it is cost-effective compared to other media. Even if your budget is limited, you can reach quite a crowded customer base with e-mail marketing. Besides, you will reach thousands of people at one time at a cost close to zero. Since the cost is low, the return on investment that it will provide to your brand will also be quite high compared to other media.

2.Delivering Goal-Oriented Communication

Today, the demands of consumers have evolved to personalization. Now individuals prefer to shop from brands that offer them a personal experience. For this reason, if you address them directly by their names in the emails you will send to your target audience you will have attracted their attention. When the e-mails sent are interesting for your target audience, you start to get pretty good results from personalized e-mail campaigns. Welcome to your new members on this journey “!” you can start by sending e-mails.

3.Easy to Measure

Digital media are much more developed than traditional media in terms of measurability. E-mail marketing also offers a fairly easy experience in terms of measurability. You can monitor almost every step of your customers and plan your marketing strategy accordingly. You can examine in detail how many people your email marketing has reached, how many people have opened it, and how many people are curious and clicking on its details. This way you can also measure the performance of the campaign. In addition, in some cases, your e-mails may not be forwarded to customers. These analyzes also allow you to track these situations. According to the results you get, you can shape your campaign and get higher efficiency. 

4.Ensuring Brand Awareness 

One of the biggest goals that a small business should achieve is to build credibility. The main factor that allows you to connect with the target audience is trust. The main reason why people trust big brands is largely due to strong marketing communications. They have more confidence in those brands because they are familiar with those names. 

By using email marketing, you can stay in touch with your customers and build credibility by keeping them updated about your business. The more they learn and hear about your business, the more familiar they will become. Therefore, they also feel confidence.

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