Twitter is one of the most used platforms by brands and marketers. Unlike other media, Twitter offers more microblogging services. People express their thoughts and opinions in writing rather than visually. Today, it is also one of the most preferred platforms for people to follow the agenda. At the beginning of its bad sides is that it is a platform where lynching culture is much more widespread. Twitter is a platform where it is quite easy to have misunderstandings. For this reason, there are still some Deceptive people among brands about Twitter. However, although the agenda is changing fast and seems complicated from the outside, Twitter is a great platform for you to strengthen your communication bond with your target audience. We are giving you the key to how you can be successful on this platform.
No matter where the social media is located, Bio is always the first place that the target audience looks at when they enter your profile. So in fact, your target audience is “Hello, welcome!” this is the place where you are welcomed. For this reason, it is very important for your social media strategy to prepare a Bio in a way that best expresses your brand identity. Although this may seem like a very simple task, it is an issue that you need to create carefully when it comes to Twitter.
Following a lot of people, especially if the number of followers is more than the number of followers, does not make a very good impression for your brand on the target audience. For this reason, you should be careful when choosing the people you follow. Following someone from the industry will be very useful for your brand both in order for you to track what they are doing more easily and in order for you to be in touch with influential people, even if they are your competitors.
At the same time, Twitter is also a very suitable medium for “Influencer Marketing”. People care about the opinions of the people they follow and follow as an example. For this reason, it will also be positive for you to follow such people who will benefit your brand and communicate with them. Although you need to be in close contact with customers, not following them on social media will allow you to maintain the thin line Decoupled between them.
Another important step that you need to follow in order to create a solid strategy on Twitter is to determine your goals. Your goal may be to create potential customers, increase brand awareness, or ensure the permanence of existing customers. At this point, you need to determine your goals and develop methods that will help you along this path. Nera provides you with analytics to get to know your target audience and keep track of what your competitors are doing. If you want, you can also look at Twitter Analytics.
In order to capture your target audience, it is very important to share during the hours when they are active. You can do this thanks to the analyses we mentioned in the previous article. Sometimes, no matter how much effort is spent and interesting the content you share, if it was posted at the wrong time, it doesn't get the attention and expected performance it deserves. These analyses prevent this from happening and ensure that the tweets reach as many people as possible.
Hashtags are like the heart of Twitter. People use hashtags to classify topics they are interested in or posts related to a particular thing and to easily access them. Find yourself short but useful hashtags. Using hashtags on Twitter helps you gradually increase page engagement and the number of followers. Also, if your brand has a fun and friendly communication language, you can adapt the popular topics on the agenda to your brand so that more people can access your profile when you tweet.
Although Twitter is a platform where people mostly express themselves through writing, visuality is also very important at some points. This visuality can consist of content such as images, GIFs, or videos.
As a brand, you must be one voice. Being one voice is essential for you to appear consistent in the eyes of the target audience. At this point, you can also move the visual content you use on other social networks such as Instagram or Facebook to tweets. Thus, both the contents will be enriched and you will be able to convey most of the messages to the target audience that you cannot explain with the 180 character limit.
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